The Ordinary

A Concentrated Serum for Hair that Looks Thicker, Denser, Fuller, and Healthier.

Stripping back unnecessary packaging and misleading ingredients, The Ordinary offers an abundance of brilliant, high-performing products at surprisingly affordable prices. This potent formula combines two of the most powerful brightening agents in skin care: pure vitamin C and alpha arbutin, both solubilised in a completely water-free formula for perfect stability. Brightening skin tone and reducing signs of ageing, this formula is particularly adept at reducing the look of dark spots and uneven skin tone.

Multifunctional brightening formula

This highly stable, water-free, high strength age-defying solution features 0.5% pure retinol. This special form of vitamin A has been proven to minimise fine lines, improve pigment problems, revitalise skin and make its overall appearance fresher and more youthful. As retinol can cause irritation, The Ordinary recommends beginning your regimen with lower concentrations (such as {Retinol 0.2% in Squalane}) to allow skin to build up tolerance.

The Ordinary’s extended portfolio of retinoids includes the following formulations:

• Granactive Retinoid 2% Emulsion (Moderate Strength, No Irritation)
• Granactive Retinoid 2% in Squalane (Moderate Strength, No Irritation)
• Granactive Retinoid 5% in Squalane (High Strength, No to Low Irritation)
• Retinol 0.2% in Squalane (Low Strength, Moderate Irritation)
• Retinol 0.5% in Squalane (Moderate Strength, High Irritation)
• Retinol 1% in Squalane (High Strength, Very High Irritation)

While the new offerings of Granactive Retinoid™ in Squalane offer a very-light-weight solution for better compatibility with several steps in a regimen, the existing formula continues to be a creamy hydrating emulsion for those who prefer this format.

This water-free solution contains a 2% concentration of an advanced retinoid active complex called Granactive Retinoid™ that has been shown to offer better results against multiple signs of aging than retinol without any of the irritation and drawbacks common with retinol. Granactive Retinoid™, an active technology from Grant Industries, is a solubilized system of Hydroxypinacolone Retinoate, a highly-advanced form of retinoid which is, in fact, a non-prescription ester of all-trans direct retinoic acid that offers a multi-fold better effect against signs of aging than retinol, retinyl palmitate and nearly all other forms of non-prescription retinoid.

Pycnogenol® is a natural plant extract derived from the pine bark of French maritime pine trees. It contains procyanidins, bioflavonoids and organic acids that work in synergy to rejuvenate the skin, with the aim of enhancing skin hydration and elasticity. With the ability to selectively bind to collagen and elastin, Pycnogenol® protects these proteins from degradation, helping to nourish the skin from the inside out. Being a unique and powerful antioxidant, Pycnogenol® scavenges for free radicals before they cause damage by oxidative stress. It can also recycle oxidized Vitamin C to restore its activity. The Ordinary Pycnogenol® 5% is free of artificial colours. The formula’s deep red colour is due to the high procyanidin content in Pycnogenol®. After application, please wash hands and avoid product contact with light coloured fabric as it may stain.

Vitamin C is an effective antioxidant that brightens the skin tone and reduces the appearance of signs of aging. This water-free, silicone-free formula provides 23% pure L-Ascorbic Acid which remains completely stable due to the absence of water. The system is supported with addition of dehydrated spheres of Hyaluronic Acid to offer visible surface smoothing alongside the benefits of Vitamin C. This treatment is ideally applied at bedtime.

This product is a water-free suspension of 23% L-Ascorbic Acid powder. The Ordinary’s portfolio of Vitamin C includes the following formulations:

• Vitamin C Suspension 30% in Silicone
• Vitamin C Suspension 23% + HA Spheres 2%
• Ascorbyl Glucoside Solution 12%
• Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F
• Magnesium Ascorbyl Phosphate 10%
• Ascorbic Acid 8% + Alpha Arbutin 2%
• Ethylated Ascorbic Acid 15% Solution

The Ordinary’s offering of pore purifiers just got even bigger. If you’re already obsessed with their Salicylic Acid 2% Masque, then allow us to introduce you to the Salicylic Anhydrous 2% Solution: a twice-daily, non-irritating serum tailored to congested skin with visible pores and uneven texture. The water-free formula balances slow-release salicylic acid (the industry-favourite exfoliating ingredient that helps to regulate oil levels and purify pores) with soothing squalane to gently target textural irregularities and problem pores.

Reduces appearance of eye contour pigmentation and of puffiness

A high-strength lactic acid superficial peeling formulation

Providing a pure, unmitigated natural skin saviour, The Ordinary’s 100% Organic Cold-Pressed Rose Hip Seed Oil is brimming with vitamins, antioxidants and essential fatty acids, which are known to hydrate and promote a smooth, even complexion. To ensure that no one of these is compromised, this formulation is cold-pressed, as any extraction process involving heat causes it to degrade. Rose hip seed oil’s rich quantity of linoleic (omega 6), linolenic (omega 3) acids and pro-vitamin A allow it to target signs of photo-ageing – premature ageing of caused by repeated exposure to ultraviolet radiation. It is also known to correct dark spots, hydrate dry, itchy skin and even reduce scars and fine lines by encouraging cellular regeneration. The Ordinary’s formulation is completely unrefined, leaving it with a natural scent, which is a testament to its purity not (as it may be mistaken for) its rancidity.

This water-free solution contains a 5% concentration of an advanced retinoid active complex called Granactive Retinoid™ that has been shown to offer better results against multiple signs of aging than retinol without any of the irritation and drawbacks common with retinol. Granactive Retinoid™, an active technology from Grant Industries, is a solubilized system of Hydroxypinacolone Retinoate, a highly-advanced form of retinoid which is, in fact, a non-prescription ester of all-trans direct retinoic acid that offers a multi-fold better effect against signs of aging than retinol, retinyl palmitate and nearly all other forms of non-prescription retinoid.

With 2% Salicylic Acid, Vegetable Charcoal, Amazonian Clays and Squalane

A mild lactic acid superficial peeling formulation

Fine 325 Mesh Topical Powder
Vitamin C is an effective antioxidant that brightens the skin tone and reduces the appearance of signs of aging. This formula offers a very fine L-Ascorbic Acid powder that visibly targets the appearance of uneven skin tone, dullness, and signs of aging and is formulated to be mixed with other treatments (except those containing Niacinamide or EUK 134).

Daily Support Formula for All Skin Types